This page showcases three integrated marketing stories from Lolë’s Spring/Summer 2025 collection. Court Sports spotlights tennis-inspired product such as skorts and active polo tops, followed by Soft Studio, featuring our signature yoga and pilates pieces, and concluding with Making Sweaty Look Good, a gym and athleisure story focused on versatile, everyday movement.

Across all three narratives, the tone centers on effortless motivation, encouraging movement in whatever form feels right, while wearing pieces that feel just as good. I led the execution of the day-to-day marketing calendar, optimized the month-over-month paid media strategy, directed the art direction, and finalized all visual assets.