This project is a focused marketing story within Lolë’s Fall/Winter 2025 collection, designed to showcase versatile, elevated lifestyle pieces that transition seamlessly from work to play. The content leaned into a fun, relatable tone while signaling the brand’s evolution beyond performance activewear toward products that support multiple lifestyles.

To connect with different age groups and daily realities, we developed distinct narratives for college and office settings. I led the art direction and executed all final visual assets across digital channels. Below are the initial creative directions received, along with additional explorations developed to inform and support the final decision.