This page presents the art direction and final creative assets developed for multiple sales campaigns throughout the Fall/Winter 2024 season for Lolë. Each sale was designed with its own distinct visual identity to sustain interest and capture attention, while maintaining strong brand cohesion. Consistent brand elements, such as typography, colour palette, photography, and texture, act as connective threads across all executions. I led the marketing content, art direction, and omnichannel rollout, ensuring a cohesive and impactful presence across every touchpoint.