This content launched and continued to highlight Lolë's versatile and bestselling product: The Alizé Rain Trench Coat. The two different art directions showcase the launch of the product during Lolë's Fall/Winter 2024 collection, as well as its continued feature as a stylish yet functional raincoat in its revival during the Spring/Summer 2025 collection. I created the content from marketing storytelling to art direction to finalizing the assets.