This page highlights Lolë’s Holiday 2024 collection and accompanying gift guide, designed to inspire seasonal gifting through a vibrant and expressive visual story. The creative approach balanced playfulness and warmth, elevating the holiday experience while remaining true to the brand’s active, lifestyle-driven identity.

I supported the implementation of the marketing strategy, overall experience, and creative storytelling, while leading the art direction and execution of the final assets. The selected art direction, chosen from three creative routes, stood out for its energy and vibrancy, seamlessly complementing the photography direction.